Premium light beer on a mission.
Light on calories. Heavy on impact.
A blend of noble hops delivers a delicate fruity aroma.
Low temperature lager yeast helps produce a clean, crisp and crushable beer.
The purest water for perfect H20 chemistry provides refreshment with every sip.
Combining two speciality, two-row malts creates subtle flavors of baked bread and caramel sweetness.
Drink beer to make a difference.
TRU Light brings people together and inspires conversation. Every time you enjoy our beer you’re driving positive change and making a better world, one beer at a time. Simple. Powerful.
Gangs are brewing a new future.
TRU Colors directly employs rival gang members as part of our team. These members actively run the business, brew the beer and work in the community. They are employees, mentors, and activists.
Direct action is the only answer.
TRU Colors is more than beer. We’re overcoming street violence by directly engaging the community to bridge divides and create economic opportunity, all while teaching life skills with professional training.