On December 20th, 2016, a 16 year old boy was killed in a drive-by shooting. In broad day light, on Castle St. in our city. Someone thought it was OK to drive down a public road, wave a pistol out of a car window, and pull the trigger. This was the spark that caused active, rival gang members to come together and create TRU Colors. We don’t know “why?”, but we do know this-we’re doing what it takes for as long as it takes to Stop Gun Violence.
TRU Colors represents a different approach to addressing gang violence based on the creation of economic opportunity where very few options exist. We employ active gang members because we know that while gangs are certainly not perfect, there is strength, good and potential that exist in them. By having our employees remain in the gangs, we maintain the influence needed in our communities to have impact and decrease violence.
“I feel like my life now is like a movie you always wanted to see.”
“It’s never just about you; it’s about bringing the guy up who’s right behind you.”
“TRU Colors is like walking into a box and finding a whole world inside.”
Our name is important. It’s what we believe in. TRU stands for:
Our word is our bond
We handle our business
We stand together
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