How do we do this every day?

It’s what we stand on:

I control my mindset 

We keep a Positive Mental Attitude every damn day.

I give 100% effort

We bust our ass to execute the play that’s called.

I believe in our direction

We trust the process.

I am honest and brave

We keep it  💯.

I crave education

We are dedicated to our professional and personal growth.

I bounce back again and again

We see failure as a stepping stone.

I’m on my shit 

Nothing will knock me off my pivot.

Our Culture

Working at TRU Colors means you better be good with TRU—Truth, Responsibility and Unity. Things change and move fast, and you need to be part of making things happen. It is a startup after all!
It also means you need to be what we call ‘Authentically Adaptive’—always be true to who you are, your best you, but respect and adapt to the environment you’re in. That means we’re equally comfortable in the board room with investors and on the streets with our homies. It’s what we do.

Our Hustle

TRU Colors is building a sustainable impact company. That means we don’t rely on donations or grants, and we don’t just donate a percentage of profits to help make things happen.
Instead, we’re a brewery with a tightly coupled social mission. We are working hard to become a great brewery for our community and are active in our mission to stop gun violence through education, opportunity and unity.


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